8. Your Content Strategy

Broadcast Notes

This month’s theme is “Establishing Your Voice” 

·      We will be talking all things content--- Strategy, scheduling, planning workflows, tools

·      Your content is your voice to the world

 

What is content?

·      It is how you share your voice. It can be in the form of:

o   Social media posts

o   Videos

o   Writing (blog, books,  etc)

o   Audio (podcasts, radio, audio books)

o   Any PR

o   Classes, courses, live events (if repurposed)

·      It is the way you speak to your audience; always keep the conversation going

 Ask yourself… what does your content say about you?

o   Is it absent? Non-existent

o   Sporadic?

o   Professional sounding

o   Not aligned

 

Your content should inform/educate, entertain & inspire

 

Inform/Educate

·      Your voice should be speaking who you are, what you care about

·      You should build your credibility in yiur niche by your content

·      You should inform readers of pertinent industry news in your niche.

·      You should resource others through your content

 

Entertain

·      Show who you are

·      Be relatable

·      Show moments of your life

·      Share things that are “on brand”

 

Inspire

·      Inspire your audience to be and do more

·      Share things that inspire you (on brand)

 

You always must be on brand

·      Scrub your social media if necessary

·      Be in alignment with your message

·      Shows clarity & professionalism

 

Product Strategy

·      Based on your audience

·      Speak to their pain points

·      Speak to the way they want to receive from you (ask them what they prefer)---- written , video, audio…

·      Offer things for people that are visual, auditory, etc. 

Never deviate from your voice…..

Book a Strategy Session Today to Get Assistance!

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9. Your Content Scheduling Strategy

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7. Overcoming Fear of Failure & Self-Sabotage