3. Your Unique Value Proposition
Broadcast Notes
Today we will be discussing your unique value proposition
Birthed Out of Your Audience Pain Points
Ask Yourself~
· What does your target audience care about?
o Did you ask questions?
o Survey
o Look at forums with your ideal audience
o In groups search words like “I need help” “I need support”
o Create a list of these items in the customers words
· Your message should be customer focused
What is your vision for your brand?
· Ultimately what is the big transformation?
· Write it out & post it where you see it regularly
· Where do you see what you are doing going over time----- write it out
· We will be talking through this in our Free Masterclass Friday along with how to package your expertise.
What is your unique value proposition?
· Study your competitors. Are you so alike that people can’t tell a difference?
· Your uniqueness could be around how you deliver your message
· Or how you insert your values into the message
· Or is it geared towards a certain gender or cultural group?
Value Proposition Formula
· Formula= Who, What, Problem/Pain Point, How
· I help [who you serve] to [problem you solve] with [solution you provide/how you help].
How Do You Find the Problems Your Audience Have?
· Work directly with them (serve, volunteer, talk to people in person or online). Go where they are at & ask questions
· Find others in the similar space and see what problems their branding says that they solve
· This is your Brand Promise
This will eventually help you to discover Brand Pillars
· The 3-4 most important selling points of your product
· Mine are: Clarity, Community, Education, Kingdom (spirit- filled)
· Other examples are Easy, Online, Relevant
· Each pillar is supported by a key benefit
This will make your marketing consistent & targeted…