10. Content Scheduling & Workflows

Broadcast Notes

Content Creation Strategies

1.     Prayer

2.     Caption Spreadsheet

3.     Diversify

4.     Test what works for your audience

5.     Be consistent (colors, same voice, on brand)

6.     Focus on social media platform where you see results (start with 1-2)

7.     Create content calendar

Planning/Strategy

·      Start where you are at- determine how many posts each day on each platform; be consistent then increase

·      Create goals

·      Caption Spreadsheet

·      Determine types of posts (video, informational, text, etc.); you can also research this on google

• Testimonials

• Informative demonstrating expertise

• Fun & Relatable

• Your Why

• Behind the scenes

• Promotional

·      Determine what type of content (outside of social) you want to produce and schedule it

o   Video

o   Writing (blog, books, etc.)

o   Audio (podcasts, radio, audio books)

o   Classes courses, live events

·      Have some accountability

o   Group or individual

Develop Workflow

·      Pick certain days of week & times to:

• Create posts

• Schedule posts (use software or FB)

• Determine how long it takes you to do each

o   Schedule on the go/while waiting; use idle time

·      Develop theme for certain days/times

• Ie. Monday Motivation

o   Still have room for spontaneous/organic

• Document

o   Write down which days you will do what with a checklist of tasks

Graphics Creation

• Research

• Analytics/Reach

• Sales

·      SOPs are useful for when you hire someone else to help you

·      Amplify what works

When to schedule content?

·      Organic

·      Test your audience and see what works

·      Be consistent; look up recommendations for your selected platforms

o   FB-if less than 10,000 followers (1-5 posts)

o   IG-Avg 1-2x per day on posts; just be consistent